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Trademark

 

Preface

Emtech is a subsidiary of Lufuma B2B Services Ltd: (“Emtech”) & Orgnl as a product name.

When referring to Emtech tradmarks and the names of products, services and Brand.

You may use Emtech trademarks in text solely to refer to and/or link to Emtech ’s products and services and in accordance with the terms of these Guidelines.

You may not:

  • use Emtech logos, logotypes, icons, trade dress or other elements of Emtech packaging, websites or materials unless specifically permitted under these Guidelines or other applicable guidelines;
  • use the trademarks in the name of your business, product, service, app, domain name, social media account, or other offering;
  • use the trademarks more prominently than your product or service name;
  • use the trademarks on promotional merchandise that you are selling or distributing (such as t-shirts, travel mugs, etc.);
  • do or say anything or use the trademarks in a way that implies affiliation with, or sponsorship, endorsement or approval by LFM of your products or services;
  • alter, animate, or distort the trademarks or combine them with any other symbols, words, images or designs, or incorporate them into a tagline or slogan;

App Guidelines

Your registered publisher name and everything about your app—name, logo, description, screenshots—must be unique and free of Emtech trademarks unless you’ve secured permission from us, you’re only using a Emtech trademark (not including logos) to describe that your product is designed to work in conjunction with a Emtech product or service and as long as your app logo and/or name:

  • does not suggest/give the impression your app is actually published by, affiliated with or endorsed by Emtech; and
  • denotes your own unique brand so as to clearly signal to users that there is no affiliation or endorsement by Emtech.

In addition, Emtech logos cannot be used as a source identifier for your app icon.

Publications, Seminars, and Conferences

You may refer to LFM product, service, and technology names on the cover of magazines and periodicals and in the title of seminars and conferences.

Social Media Guidelines

The name of your social media account, any and all pages or communities, cannot begin with a Emtech trademark. In addition, Emtech logos cannot be used in a way that might suggest affiliation with Emtech, including, but not limited to, the account, profile, or header images. The only exceptions to these requirements are if (1) you’ve secured permission from LFM; or (2) you’re using a Emtech trademark (not including logos) to describe the purpose of your account, page, or community provided that:

  • you are not suggesting affiliation with or endorsement by Emtech; and,

For example, you cannot name your account, page, or community “Orgnl” or “Emtech Products.” However, it would be acceptable to name your account, page, or community “Fans of Orgnl” or “Information about Emtech Products” as long as you do not use the Emtechlogos or otherwise suggest any affiliation with Emtech.

 
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